In the digital world of advertising, Facebook has become one of the most powerful platforms for small businesses to reach their target audience. With millions of users and a vast array of advertising options, Facebook offers a lot of opportunities for small businesses to increase their visibility, reach, and, ultimately, their sales.
When it comes to advertising on Facebook, there are two main options for small businesses: Facebook Post Boosting and Running Ads from Ad Manager. Both options offer unique benefits, but which one is right for your business? In this blog post, we will explore the key differences between Facebook Post Boosting and Running Ads from Ad Manager so that you can make an informed decision on which option is best for your business.
Facebook Post Boosting
Facebook Post Boosting is a simple and straightforward way to increase the visibility of your Facebook posts. Simply put, when you boost a post on Facebook, it will be shown to more people who are likely to engage with it, such as liking, commenting, or sharing.
To boost a post, all you need to do is select the post you want to boost and then select the “Boost Post” option. From there, you can choose your target audience, set a budget, and choose the duration of your boost. The cost of boosting a post varies based on your target audience and the duration of your boost, but on average, you can expect to spend around $5 to $10 per day.
Advantages of Facebook Post Boosting:
- Easy to use: Boosting a post is a simple process that can be done with just a few clicks.
- Quick results: Boosted posts can start generating results within minutes of being boosted.
- Low cost: Boosting a post is a cost-effective way to increase the visibility of your content.
Limitations of Facebook Post Boosting:
- Limited targeting options: Boosting a post only offers basic targeting options, such as age, gender, and location.
- Limited campaign management: There is limited control over the design and placement of your ad, as it is simply an amplified version of your existing post.
- Limited reporting and measurement: The reporting and measurement capabilities of boosted posts are limited, making it difficult to track the success of your campaigns.
Running Ads from Ad Manager
Ad Manager is a more advanced advertising option that offers a lot more control and flexibility over your campaigns. Ad Manager allows you to create and manage your ads from a centralized dashboard, giving you complete control over the design, placement, and targeting of your ads.
Ad Manager is a more complex advertising platform, but it also offers a lot more benefits than Facebook Post Boosting. Some of the key benefits of running ads from Ad Manager include:
- Advanced targeting options: Ad Manager offers advanced targeting options, such as interest-based targeting and retargeting.
- Complete campaign management: With Ad Manager, you have complete control over the design, placement, and targeting of your ads.
- In-depth reporting and measurement: Ad Manager offers in-depth reporting and measurement capabilities, allowing you to track the success of your campaigns and make data-driven decisions.
Limitations of Running Ads from Ad Manager:
- Complex to use: Ad Manager is a more complex platform that may require more time and effort to master.
- Longer setup time: Setting up and managing campaigns in Ad Manager can take longer than boosting a post.
- Higher cost: Running ads from Ad
In conclusion, both Facebook post boosting and running ads from the ad manager have their own unique benefits and drawbacks. For small businesses, the choice between the two will ultimately depend on their individual goals and advertising budget. Boosting a Facebook post is a quick and easy way to reach a larger audience and get more likes, comments, and shares. On the other hand, running ads through the ad manager offers more targeting options, advanced reporting, and the ability to scale campaigns for larger budgets.
Regardless of which option you choose, it is important to have a clear understanding of your goals and budget before launching your advertising campaign. Whether you’re looking to boost a post or run an ad, it is crucial to have a well-thought-out plan and to continually monitor and optimize your campaigns for the best results.
So, whether you choose to boost your Facebook post or run an ad through the ad manager, taking the time to understand the differences and make the best choice for your business can help you reach your goals and maximize the return on your advertising investment.
